1
2
3
4
5
6
7
8
9
10
11
In 2019, Yves Saint Laurent sought to launch a series of pop-up activations in malls and retail locations nationwide. These pop-ups were not your average stalls; they were modular, sleek, and designed to provide a personalized beauty experience for customers.
The pop-ups featured ample space for tutorials and try-ons, along with stunning product displays that exuded the elegance and sophistication of the Yves Saint Laurent brand. These activations went above and beyond by incorporating bright, luminescent graphics and fine acrylic elements to engage consumers during their visit. By bringing this elite brand story to life through immersive experiences, YSL left a lasting impression on their customers and set a new standard for pop-up activations in the beauty industry.