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Under Armour unveiled their inaugural shoe line with professional golfer Jordan Spieth through an immersive golf environment featured at their Chicago-based brand store. The spacious area provided consumers with the opportunity to experience the new shoes firsthand by testing them on a custom putting green or a digital driving range.
The attention to detail in the store was remarkable, with intricate vinyl designs adorning the floor and acrylic callouts featuring prominently on mannequin stands. These visual elements created an immersive environment that truly captured the essence of a golf course.