As VR technology races forward, Meta has found itself the leader of the pack with its Oculus headsets. In 2021, Meta’s premier hardware, the Quest 2, was advertised on billboards, walls, and digital screens all over LA, San Francisco, and New York. With the Fitness campaign, Meta took virtual reality to a whole new level, encouraging people to get off the couch and get moving with stunning visuals and immersive experiences. At a time when many were stuck at home, Meta's campaign was a breath of fresh air, motivating people to prioritize their health and wellness like never before.