Viewers were blown away by the cutting-edge creativity of this campaign, designed to promote Billie Eilish's much-anticipated album, Happier Than Ever, and showcase its special tracks on the mind-bending VR game, Beat Saber.
By day, these stunning billboards looked like your typical album promotion, but come nightfall, they transformed into a jaw-dropping spectacle of moving neon lights, imitating the vibrant and dynamic visuals of Beat Saber. This was a campaign like no other, designed to captivate and engage viewers in a way that was both unique and unforgettable. Post and production was a tedious and time-consuming process, but the end result was a true masterpiece of innovation and artistry.