The North Face Outpost

At select DICK’s Sporting Goods locations, a North Face Outerwear Outpost environment was built into the “Front Porch” of the stores. The power of the captivating graphics extended beyond mere visuals. They told a compelling story, painting vivid narratives of triumph and resilience. Customers could visualize the awe-inspiring feats of intrepid adventurers who conquer the harshest conditions while donning North Face gear.

The impact was remarkable. With the allure of these immersive graphics, TNF sales at DICK's Sporting Goods locations soared by an astounding 70%+. Customers were captivated by the visual spectacle, their passion for adventure reignited, and their loyalty firmly established.