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Get ready for a candy-filled adventure like no other! At SXSW 2018, The Hershey Company and goPuff, the on-demand delivery app, unveiled a mind-blowing vision of the future store experience. Guests were immersed in a virtual and physical wonderland, where holographic displays showcased tantalizing treats and virtual reality adventures took them soaring through candy-filled skies. With robots and drones fulfilling their every craving, attendees left with a newfound excitement for the thrilling possibilities of the e-commerce age. The future of retail had never been sweeter!